‘People love to root for an underdog!’ 19-year-old marketing whiz who helped THAT viral egg take Kylie Jenner’s Instagram crown
Genius 19 year old Ishan Goel
Unless you’ve been living under a rock for the past few weeks, you would be fully aware of the photo of an egg that managed to knock Kylie Jenner‘s birth announcement photo of her daughter Stormi off the top spot for having the most liked photo on Instagram.
Originally shared on January 4 on an anonymous UK-based Instagram account @world_record_egg, the simple photo of an ordinary, brown egg has garnered over 48 million likes – while the account itself now has over 7.7 million followers.
And although the person who posted the photo remains anonymous, the internet has a 19-year-old viral marketing guru to thank for the post going viral and gathering so much popularity within the space of a couple of days.
Massachusetts-based Ishan Goel played a helping hand in making the photo of an egg circulate the internet and gather more likes than a photo Kylie Jenner posted of her and her baby Stormi’s hands last year.
The marketing guru told FEMAIL that he was the ‘gasoline’ that helped fuel the popularity of the post.
He said: ‘I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it.
