Saturday’s $26 billion shopping frenzy will top Black Friday
26 billion shopping frenzy will top Black Friday
All the stars are aligned to make this last weekend before Christmas a bigger shopping event than in past years.
The final Saturday before Christmas, known in the retail industry as Super Saturday, falls three days before the big day this year, giving shoppers a little more time to use a weekend for last-minute purchases. In 2017, Christmas fell on a Monday, which means by last year’s Super Saturday, families were already starting to gather, and picking up gifts was nearly complete, if not entirely done.
This year’s Super Saturday is expected to be the second-busiest for traffic in stores this holiday season, trailing only Black Friday, according to retail tracking firm ShopperTrak.
“Retailers are very reliant on [Super Saturday],” Brian Field, senior director of advisory services for ShopperTrak, told CNBC. “They will count on the in-store traffic to wrap up the season.”
A separate report by retail advisory group Customer Growth Partners is expecting retailers to ring up even more sales on Super Saturday — a whopping $26 billion — than the $24 billion spent this past Black Friday.
